Branding
& Packaging Design
These beautiful Handmade Panama hats from Ecuador are renowned for their exceptional craftsmanship and timeless elegance. Crafted by skilled artisans, these hats are meticulously woven using Toquilla straw, a natural fiber found in the coastal region of Ecuador. In order to embrace their tradition and culture, I illustrated this logo by hand inspired by the drawings of incas ancestors creating a native but yet modern look. A clean and elegant packaging with white and gold that is also reflected on every piece designed for this brand.
Client: Wayaka