We needed to come up with something special to kickstart the branding campaign for the launch of the new resort. That special ingredient turned out to be "SPICE". I thoroughly enjoyed the creative process behind this project. I aimed to showcase this place as a hidden gem, a raw destination that utilizes natural imagery and muted dark tones. Typography played a crucial role, and I also wanted to create an illustration of Grenada's national flower, the Bougainvillea. Inside each petal, you can find an image that invites you to explore some of the unique features of this resort.

Client: Sandals Grenada.